The Time travel feature lets you observe how your product is used. It will record sessions on your website, and later allow you to "rewind time" to replay those sessions. Time travel is extremely useful for:
- proactively discovering pitfalls in your product
- understanding which parts of your landing pages and marketing copy are most/least effective
- teasing out why sections of your sales funnel are not working as expected
- making data-driven product decisions across engineering, sales, marketing, and support orgs.
- leaving high-fidelity bug reports for your developers
Many analytics systems require you to know what you need to capture before the fact. For example, you may have to set up specific events that you're interested in. This approach results in long feedback loops, because you need your engineering team to set up the events, then you deploy the code, and now you have to wait for days/weeks to gather the data before you can inspect it. And if it turns out the event you set up wasn't quite the one you really needed, you have to go through the whole process again.
Time travel enables retroactive event declaration. You don't need to know ahead of time what events will be useful to you in the future. We record everything, and allow you to come back later to search for specific events. This approach enables data and product teams to iterate at a much faster pace.
You can access recorded sessions from [MDX CODE] or by going to a user's profile page and clicking Time travel in the left sidebar.
To enable time travel on your website, you need to initialize the installation snippet with doTimeTravel: true.