Pavior lets you define and record events that relate to your customers. Events can occur multiple times for the same customer.
Just like attributes, events can be used to filter and generate reports. They can also be used to get deep understanding about a specific customer.
Built-in events
Pavior automatically tracks certain events for all users:
- email conversations
- chat interactions
- calls
- website sessions
- user suggestions
- form submissions
- payment events (if you've enabled the Stripe integration)
Custom events
It is often useful to declare and track your own custom events. For example, you may want to have a 'invited_friend' event which indicates every time that your user referred one of their friends to your service. This kind of event can be custom-defined to suit your needs, whether it's for analysis, precise email targeting, or something else.
You must use our API to add a custom event for a user, and you can refer to the documentation here. You cannot add custom events through our UI at this time.